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TRADE MARKETING EXECUTIVE

ALABANG, MUNTINLUPA CITY


DUTIES & RESPONSIBILITIES:

  • Reports directly to the Trade Marketing Manager for New Accounts Group (NAG)
  • Supervise all Trade Marketing Specialists (TMS) for National Accounts Group (NAG) through the implementation or execution of the following efforts:
    • Regular “business reviews” of all NAG Accounts.
    • Management of both “Brand-initiated” and “Sales and Trade-initiated” New Product Introduction (NPI)
    • Conceptualization, implementation and post-evaluation of all trade marketing programs such as trade and consumer promotions, events and activation.
    • Implementation of “Retail Placement Standards” and “Planogram.”
    • Ensure competence of all front-line support through regular product orientation and skills training.
    • Conceptualization and implementation of display and merchandising guidelines that ensures Uratex brand and product awareness thereby resulting to increase in sell-out.
    • Regular trade audit or store check to assess trade marketing needs and ensure the proper implementation of all trade marketing initiatives.
  • Implementation of plans and initiatives as strategized by Trade Marketing Manager for GT Accounts such as:
    • Area Development
    • Signage Management
    • Collaterals and Shirts Distribution
    • Plant Tours
  • Maintenance and regular update of the following files and documentation:
    • Masterlist of products of all NAG accounts (including Mat Code, SKU Code, Product Description, SRP, Trade Commission and Regular Buycost)
    • Trade Marketing Promotional Plans (TMPP)
    • NPI Monitoring (from Sell-in to actual placement to post-evaluation)
    • Retail Placement Standards and Planogram
    • Accounts’ “Thematic Calendar” or “Calendar of Events and Activities”
    • “Trade Audit” and/or “Store Check” findings

 

JOB QUALIFICATIONS:

  • Candidate must possess at least a Bachelor’s/College Degree , Marketing, Business Studies/Administration/Management or equivalent.
  • At least 5 year(s) of working experience in the related field is required for this position.
  • Applicants must be willing to work in Muntinlupa City.
  • Preferably 1-4 Yrs Experienced Employees specializing in Marketing/Business Development or equivalent.
  • Full-Time position(s) available.

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