Uratex Christmas Campaign Promotes Value of Family Moments
December 22, 2017
What is the greatest gift you could ever receive in your lifetime? For many Filipinos, it’s sharing precious moments with their loved ones—you can’t put a price on the value of family. And there’s no better time to bond with the family than Christmas.
In the Philippines, the holiday season goes beyond just celebrating the birth of Jesus Christ. People look forward to spending the holidays with their families. On Christmas Eve, families attend Misa de Gallo, feast on home-cooked meals for Noche Buena, and give and unwrap their aguinaldos together.
It doesn’t matter if you’re sharing only lugaw or pandesal on the dining table—what matters is that the entire family spends this special occasion together. This age-old tradition proves just how sacred family time is for Filipinos.
Sadly, this isn’t the typical scenario anymore for some families in the Philippines. Children of overseas Filipino workers (OFWs) are left behind, spending the holidays without one or both of their parents. The painful reality is that OFWs endure working in difficult conditions miles away from their loved ones just so they can provide for their families back home.
While technology helps bridge the gap, families of OFWs still long for those moments when they’re physically complete during holiday celebrations.
The most precious gift
Celebrating family love and comfort this holiday season, Uratex Philippines recently launched its first-ever Christmas campaign that promotes the value of sharing moments with the family.
The leading foam manufacturer in the Philippines, which will mark its 50th anniversary next year, released a short film that communicates a stirring message: “The most precious gift is the time we spend with our loved ones.”
Titled “Regalo,” the 4-minute Christmas-themed video tells a simple yet heartwarming story of two sons yearning for their OFW mother. She has been away for so long that she has missed spending three Christmases with them.
The younger son waxes nostalgic about the past, particularly his fondest childhood memories with his mom. In his bedroom, they would play, read stories, and simply have fun together—far from the loneliness and coldness of the present.
He understands that his mom has no choice but to work hard abroad so that he can finish his studies. But he cannot help wishing to be a child once more, if only it would mean he could be with his mother again.
“Sometimes, I wonder what’s more important: to graduate or the time we don’t get to spend with her,” says the young man.
Also pining for their mother’s presence and love is the older son who has taken the responsibility of watching over his younger brother. He busies himself with work, probably to cope with their situation.
And just when they thought they’ll be spending another lonely Christmas without their mom, a pleasant surprise comes while the two young men are having their Noche Buena. Finally, their beloved mother has returned home!
In a touching moment that would make any parent proud, the older son told his mom: “You don’t need to leave anymore. I can manage.”
Sharing love and comfort with every Filipino family
For nearly 50 years, the Uratex brand stands for quality and innovation. But it’s not entirely about just foams and mattresses. Underneath the layer lies the company’s passion for sharing love and comfort with every Filipino family during the holidays and any time of the year. That’s what exactly the “Regalo” video attempts to share with its audience.
Uratex products, especially the Classic mattresses, are made with the family’s ultimate comfort and quality sleep in mind while being easy on the budget. When you get a good night’s sleep, you’ll wake up feeling refreshed and ready to tackle the challenges of the day, while still having the energy to spend quality time with your family.
Warm social media reception
Within only around one week since its posting on the Uratex Philippines Facebook page, “Regalo” had gone viral, earning more than half a million views and thousands of likes and shares.
The Facebook post has also been flooded with comments from netizens, saying that the Christmas video moved them to tears and that they could relate to the story. It resonates well with OFW families with its hopeful tone, leaving a reminder that their sacrifices (and lost time with the family) will all be worth it.
See for yourself the viral video courtesy of Uratex Philippines, produced by Mode Devi Media Group in collaboration with Project Geekid Productions and Wonderlast Film.
Grab a tissue, watch this video, and share it with your family and friends!