March 30, 2016
Last March 18, the Philippine Society of Sleep Medicine (PSSM) partnered with Uratex in celebrating the World Sleep Day. The 2016 campaign, “Good Sleep is a Reachable Dream,” expresses a desire for everyone to attain a good, sound sleep. In today’s world, more people in our society find sleep is now becoming a luxury due to stress, poor lifestyle habits, and fast-paced technology. When we get good sleep, we improve our quality of life that translates to a better health and a better lifestyle.
The celebration kicked off with the PSSM’s 10th annual symposium entitled, “Sleep Matters: Discovering the Importance of Sleep” on March 17-19 at the Lung Center of the Philippines. Guests participated in various lectures and workshops on sleep-related topics for both adults and children.
The PSSM reiterated the important elements of good sleep, which are “Duration” or the sufficiency of sleep to become well rested and alert the following day; “Continuity,” which means sleep time should be continuous and unbroken; and “Depth,” that sleep should be deep enough to be restorative or invigorating. Quality sleep, the PSSM said, is very crucial to one’s good health and quality of life. It said that good quality and invigorating sleep is important for people’s day-to-day functioning, even in children for their overall wellness and development.
In its efforts to promote good sleep in the Philippines, Uratex simultaneously displayed an exhibit at SM North Edsa and offered great discounts on Uratex products exclusively in SM Home. “Uratex has always been humbly supporting efforts to promote good sleep, a much-needed bodily activity that unfortunately many people do not pay attention to or perhaps, do not know how to achieve it because of various reasons. Simply put, it all boils down to adapting to a healthier and less-stressed lifestyle, a positive mindset toward life, and choosing the correct mattress depending on the body’s shape and contours, and this is where Uratex can help,” explains Dindo Medina, Corporate Sales Director of Uratex Philippines.
As the country’s sleep specialist, Medina said Uratex will continue to help Filipinos achieve superior sleep by continuously developing and bringing innovative mattresses and other sleep solutions.