Uratex plans and its secrets
September 28, 2013
SENSO-MEMORY mattress is one of the leading mattress products of Uratex.
There is no special or secret formula that would spell the 45-year success of the Uratex brand.
For Natividad “Naty” Cheng, creating a household name such as Uratex was simply all about patience and determination, coupled with the unrelenting desire to continuously learn and innovate as a way to move the company forward.
“We innovate. We look at the [trends] in Europe, US and Japan and we also spend a lot on research and development. We have a team specifically for product development and foam process engineering,” Cheng explains.
Indeed, the RGC Group of Companies, the firm behind Uratex, has managed to kept abreast of the latest technological advancements, such as the Quali 5 Cellular Technology, which ensures that its foams are produced with a high degree of product superiority and world class quality.
RGC is even the second company in the world that uses the state of the art equipment like the Hennecke Multiflex technology from Germany.
One critical development however that may have helped propel the company to market leadership was the company’s involvement with Japanese firms way back in the 70s.
According to Peachy Cheng-Medina, the daughter of Naty Cheng, it was “good” that in the mid-70s, they got involved in the automotive sector and began dealing with Japanese companies.
“This was a huge blessing for us because we were able to adapt the Japanese way of doing business—they are one of the best in running factories and we adapted that,” Medina relates.
This involvement, she adds, has pushed the company to strictly adhere to quality and stringent standards, and has also “carried us from all levels of our organization, with our 2,000 employees.”
INSPECTION of automotive seats
Indeed, the company’s adoption of best practices has enabled it to achieve critical milestones decade after decade, allowing the RGC Group to rise from its humble beginnings. The company, then named Polyfoam Chemical Corp., was put up in 1968 by Naty’s late husband Robert Cheng.
It was in the ’70s that the company began to aggressively expand, forging ties with the local bedding industry, which then led to the production of bed springs. At that time, the group also participated in the government’s car development program, which then led to the company’s production of foam for automotive firms like Toyota and Mitsubishi—hence its involvement with the Japanese companies.
During the 80s, Cheng’s company forged a partnership with the furniture industry, which led to an investment in German knitting machines to produce Velvet fabric.
Also established during that decade was a major foam factory in Muntinlupa to cater to the industrial needs of the Calabarzon (Cavite, Laguna, Batangas, Rizal andy Quezon) area; a foam research and development center; and a separate subsidiary called RGC Textile, to manufacture of the Boa fabric for the local toy industry.
Several more milestones were recorded in the ’90s, when the company began putting up subsidiaries to produce radiators, leaf springs and stamped parts for the automotive original equipment manufacturers (OEM).
Read more here: http://business.inquirer.net/145083/uratex-plans-and-its-secrets